Mark Cuban On Risk Of Social Media Profiling, Cyber Dust and Xpire

Mark Cuban shares his expertise about social media posts being used to make profiles of individuals that can then be used against them.

He says the problem is people let their posts remain in cyberspace forever which leaves a map of their activity. The posts can be used to generate of profile, which can then be compared to other people’s similar posting histories.

If those other people have committed crimes or have shown unfavorable behavior, your profile will be scrutinized and you will be associated with people who were viewed negatively.

He has created two applications Cyber Dust and Xpire. Cyber Dust is a messaging app the erases messages thirty secondx after a person opens it. Messages aren’t stored anywhere to be used as part of a digital footprint.

Xpire is an application that erases posts after a set time.